Google and Yahoo Email Authentication Changes for 2024

This article will help you understand the upcoming email authentication changes required by Google and Yahoo beginning in February 2024.

To keep it short : The reason for these changes is to reduce spam. They are doing that by raising the bar on best practices and requiring email authentication settings.

These are some of the top benefits for implementing the email authentication changes :

  • Reinforce your branding, which is always good for your business!
  • Build trust and credibility
  • Improve your email deliverability rates
  • Avoid spam filters
  • Ensure interrupted communication
  • Help protect your domain for fraudulent use

Three Main Settings

There are three main email authentication settings that you’ll need to set up on your website host and with your email service provider :

SPF : Sender Policy Framework
These records verify that you are who you say you are and that your emails are coming from your domain.

DKIM : Domain Keys Identified Mail
This is a signature that makes it clear that you are the sender you say you are, no actors allowed.

Think of it like one of those red wax seals on important invites or a secret handshake to get into your friends clubhouse.

DMARC : Domain based Message Authentication, Reporting and Conformance
This builds on top of the SPF and DKIM we talked about above and it tells the mailbox providers what to do if the email fails the SPF and DKIM checks.

It’s like having a bouncer or security guard checking who gets in and who goes home.

For example :
My business is called WhiteSpace Design Studio and I use my domain to confirm my messages are send from WhiteSpace Design Studio.

Depending on your hosting and email service provider how to update those settings will be different.​

Important Details

There are a couple of important details you need to know :

  • you’ll need your own domain and
  • at least a one page website

It’s important to note that if you use a @gmail address for your emails, you’ll need to change to your own domain. This is essential and strongly advised for seamless compliance.

What If I Need Help

If you don’t have a domain for your business I can help you with a domain and hosting here. Choose the Domain + Website Hosting option.

And if you need a website or complying with these settings I can help you with your website and settings here. Your website will need to be active for at least 30 days.

Frequently Asked Questions

Q : I’m only a small business/sender, should I bother.
Short answer is yes! You want to update your email authentication settings to reinforce your brand whenever you can online. Plus you want the best possible deliverability for your emails.

Q : What happens if I don’t meet these authentication requirements?
Your emails will be blocked by Google and Yahoo, and emails being bounces can lead to blocked domains.

Q : Can you help me set this up?
Absolutely, book a Discovery Call here to chat about what you need.


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