meet Denise

We’ve refined her brand message and

increased her impact!

Denise is a certified Master Coach with a Ph.D. in Leadership Studies, who is passionate about helping women leaders solve problems in their organisations and create results in their lives and leadership practice.

She has a heart for creating a new culture of mastery, but her brand wasn’t communicating that excellence.

As a women’s leadership expert, public academic and Master Coach, Denise has developed the Masters of Leadership Institute that is creating a new culture of leadership, one of mastery and true excellence, with brave women leaders who are done with the status quo.

Having poured her heart and soul into designing an expert leadership training and personal development program, one that rivals Harvard, it was time to elevate the Institute’s brand to reflect that excellence.

To take her program and business to the next level, Denise was ready to align the visual message of her brand for the Institute with the powerful impact her training is having in women leader’s organisations and their lives.

Denise’s big breakthrough!

Clients come to me with their most pressing problem, and often we discover there is something else they need to achieve their goals and grow their business!

Initially, Denise wanted a Success Path™ graphic to help communicate the journey women leaders take in her program.

Showing this clear path forward visually helps people from becoming lost and overwhelmed with all the information so they can get from where they are to where they want to go. It’s one of the most imporatant tools you can have in your business to differentiate you from everyone else.

That’s what we all want for our businesses, to stand out above the crowd, and what’s holding us back from having those results is often NOT what we think.

After creating powerful tools and resources for the Institute, Denise discovered the next step for the impact and growth she desired.

What was holding Denise back from approaching larger organisations and businesses … wasn’t her program, it’s truely next level leadership excellence.

The problem was that she had outgrown her original branding and it wasn’t communicating the exceptional results her program and coaching provides.

Having invested in herself to understand and be equipped to women overcome the obstacles leaders face, it was time to reflect her masterful expertise in her business and training program.

Denise has an amazing gift in equipping and elevating women to be master leaders! She just needed a design that communicates the level of education and excellence she provides.

So that’s what we did!

Over the past couple of years we’ve continued to work together and Denise now has an on brand lead magnet, Success Path™ and Stages Pages™, graphics, certification badges, orientation guide, workbook, a beautiful perpetual planner badged with her new institute logo to take her program to the next level and have a greater impact.

What we’re doing in Denise’s business

While we went to work creating tools and resourcess for Denise’s training insitute, we refreshed her brand with a clean, professional look and feel that gives her members clarity and confidence as they develop their leadership skills.

By creating these resources Denise grew in insight and passion on how to further her impact in disrupting the status quo and create a new culture of leadership with mastery and excellence.

New marketing resources and training tools

Institute Logo

New design to reflect the excellence of the Institute’s training program.

:: Half VIP Design Day

Leadership Graphics

On brand training graphics to visually communicate the leaders journey.

:: Half VIP Design Day

Promotional Gifts

Designs to inspire and motivate women on their path to masterful leadership.

:: Quarter VIP Design Day

Success Path™

Create a customer journey graphic and Stages Pages™ as a guide for the path to mastery.

:: Full VIP Design Day

Lead Magnet

A short guide that outlines the spheres of influence and values of a masterful leader.

:: Half VIP Design Day

Orientation Guide

Create a simple guide to prepare a strong foundation for the leadership journey.

:: Quarter VIP Design Day


Spacious and professional workbook outlining the Path to Masterful Leadership.

:: Full VIP Design Day

Perpetual Planner

Beautifully designed goal setting and daily planner based on Denise’s Path to Leadership framework.

:: Full VIP Design Day


Stylish and elegant notebook to confidently lead meetings and capture ideas.

:: Quarter VIP Design Day

With a clear path mapped Denise leads aspiring leaders with confidence as they grow in their leadership skills and identity.

Communicating this journey with a stylish and professional brand is giving women clarity and focus as they pursue their leadership dreams. Plus they have a range of effective tools that guides them so they know exactly what to do and when.

The Institute elevates womens indentity as strong as someone with a traditional masters certification, and the new branding reflects a comparable Ivy league education.

Denise is now ready to take her business to the next level and make a bigger impact in women’s lives.

What Denise says about our work together

It is a pleasure working with you again, and especially on this planner that is going to bring my members so much clarity and focus!
Denise Simpson

PhD, MA, Executive Coach, Simpson Strategies

Thank you so much. Everything looks great. I appreciate your creativity and putting my work into a beautiful workbook. And as always, it was delightful working with you. Until next time 🙂
Denise Simpson

PhD, MA, Executive Coach, Simpson Strategies

Thank you as always for your amazing work. I’m sending the notebook to the printers today! I can’t wait to use it. 
Denise Simpson

PhD, MA, Executive Coach, Simpson Strategies

Frequently Asked Questions

Can I skip the VIP Fresh Session?

I don't recommend it, although we can work together on your design project without a Fresh Session. Book a Discovery Call to chat about your needs.

A Fresh Session ensures that you invest in the right design projects to support your goals, unique strengths and skills. Strategy and designing a personalised plan to reach your goals is my thing. It'll save you loads of time and handfuls of money.

Remember, if we work together 50% of the price of the Fresh Session comes off your first VIP Design day booking when you book a minimum of two days within 30 days of your Fresh Session, so it's worth investing a small amount of money to save you even more valuable time and money.

What can we do in day?

1 VIP Design Day we could accomplish one of these projects :

  • New or refreshed logo design with icons, elements and brand board : split over two half days
  • Custom planner, workbook, journal or eBook
  • Website : 3-4 pages (privacy + terms included, not counted) with WordPress + Divi
  • Long form sales page on your WordPress website or Teachable page
  • Update your branding on your website, membership, course or coaching portal (Teachable, MemberVault, WordPress or Coach Accountable) and marketing assets
  • Success Path and Stages Pages for memberships, courses and coaching programs : up to 5 stages
  • Checklist of todo items of design, website and marketing assets

2+ VIP Design Days we could accomplished one of these projects :

  • Full Brand Kit with Brand Blueprint and marketing templates : including a new or existing logo and brand style guide
  • Custom deluxe planner, workbook, cookbook or journal
  • Website : 5-8 pages (privacy + terms included, not counted) with WordPress + Divi
  • Set up a simple membership, course or coaching portal on Teachable, MemberVault or WordPress
  • Add on to your existing WordPress website a simple shop, membership or course portal
  • Sales Funnel integration with Woocommerce Shop, MemberVault and Active Campaign, ConvertKit or Mail Chimp email service including automated email sequences

You need to have your brand kit including photos, colours, fonts, logos and elements to be ready for a VIP Design Day project.

What's the difference between a Brand Board and a Brand Kit?

Great question, a Brand Board is the foundation of your branding. It includes logo, colour palette and font pairing. 

A Brand Kit includes everything else listed above to spring clean your brand and save valuable time with your marketing.

How can you get these things done so fast? What are we missing out on?

I dedicate more than your actual day or days in prepping for your project. It all comes together on "the day" because of my skills and experience.

With over 25 years experience working on small and large design projects with small business owners and educational institutions to government agencies, I know what we need and how to do it in a way that dramatically cuts down the waiting, review and feedback time. You'll be missing out on delays, frustration, late nights and extra stress ... you're welcome 😉

Who don't you work with?

I work with established creative entrepreneurs, coaches, educators and small buiness owners who work with clients or sell digital products (not physical products, manufacturing or start ups), at the very least those who've worked with a handful of clients or are selling at least one digital product already.

Where are you located? What if I'm not nearby?

I'm based in Brisbane, Australia and I work with business all over the world virtually. So no worries!

How do I get started?

First book a Connect Call with me so I can make sure I can help you reach your goals. If we're a good fit, you'll be invited to book a VIP Fresh Session with me.

After the session you'll receive a strategic plan with a strategic plan on how I can support you to achieve your goals. It will include the details for how we'll work together. There is no obligation for us to work together.

Should we work together you'll receive access to your Private Portal and we collect the information we need to get things done.

How is coaching different?

Coaching is a relationship of equals. It's the process of working together to  help people achieve ther work and life goals. It's a supportive and encouraging process that utilises your knowledge and strengths, as you are the expert of your life.

I draw information from you and you draw inspiration from me as we explore opportunities to achieve your goals and more effective ways to resolve challenges.

Life coaching isn't therapy or counselling. We focus on where you are now and where you want to be. It's focused on your future and potential.

With life coaching we're trained to help you get unstuck and move forward with what you want in your work and life.

What happens in a coaching session?

In the the first session we clarify where you are and where you want to go, unpack your unique strengths and skills so that we create a plan that's unqiue and custom for for YOU and your business!

In the following sessions we build on the previous sessions. We track your progress and navigate the journey to success together using the five steps of my unique FUSElife Freedom Framework :

  • Fresh : clarify the path to your goals
  • Auto : make it easier to take action
  • Flow : make consistent forward progress
  • Ease : simplify what you do + how you do it
  • Grow : create a feedback loop of success

The process helps you take consistent action, become more future and outcome focused, and gives you new tools and techniques to overcome challenges that you may need to overcome.

What is coaching?

Coaching is simply working with someone who helps you get clarity about what you want in your work and life and uncover beliefs and values that can be holding youback or keeping you stuck.

It's future focused, so you don't need to dig into your childhood or your past as you would with counselling.

A qualified life coach is skilled to challenge, motivate, encourage and support you as you achieve your goals. They help you discover hidden abilities and creative ways to achieve your goals.

I offer two coaching options :

  • 1:1 calls over the phone or on Zoom - an in person session
  • flexible voice coaching done through a phone app - real time support Monday to Friday
Where are coaching session held?

Thanks to technology we can hold coaching sessions not only in person, but in the comfort of your own home over the phone or on Zoom.

What's important is that you're in a space that's comfortable and away from disruptions.

How long are coaching sessions?

The first session is typically between 60-90 minutes as we are exploring where you are and getting clear about where you want to go.

The following sessions are typically between 30-60 minutes.

Sessions start out weekly and can move to fortnightly or monthly depending upon your needs.

What if I want to try coaching out first?

Absolutely, I totally get wanting to try it out as it's a pretty amazing experience.

First book a Free Call with me so I can make sure we're a good fit. If so, you'll be invited to book a Fast Action session.

The Fast Action Session is a 1:1 single coaching session. Ideal if you want clarity or a strategy to solve a challenge or decide what's next.

Should we work together you'll receive access to your Private Portal with details to book your first session and if included, make a regualar schedule that suits your needs.

Still got questions ... let's chat!

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