meet Shawn

We’ve refreshed his brand and

created a whole new website and membership!

Shawn is a Certified Health and Wellness Coach and Podcaster, who inspires individuals to take ownership of their body and mind and accept the responsibility to improve their health and live their potential.

He has a passion to expand the weight loss conversation to beyond just calories.

As a women’s leadership expert, public academic and Master Coach, Denise has developed the Masters of Leadership Institute that is creating a new culture of leadership, one of mastery and true excellence, with brave women leaders who are done with the status quo.

Having poured her heart and soul into designing an expert leadership training and personal development program, one that rivals Harvard, it was time to elevate the Institute’s brand to reflect that excellence.

To take her program and business to the next level, Denise was ready to align the visual message of her brand for the Institute with the powerful impact her training is having in women leader’s organisations and their lives.

Shawn’s not too big a dream!

Clients come to me with their most pressing problem, and often we discover there is so much more we can do to get back their time and grow their business!

Initially, Shawn wanted a website for a podcast, to host a membership site and sell products.

The goal … a simple, clean, professional and fucntional site.

That’s what we all want for our businesses, something simple that functions well, and what’s holding us back from having those results is being too close to your business and time.

He had already tried to set up a basic website and came to terms that he wasn’t going to do it. It was slow going and was taking too much time.

What was getting in Shawn’s way … wasn’t that his dream of have a one stop place for his clients was too big.

The problem was not knowing how to integrate technology to create a simple solution that did all the things he needed under one roof.

Having invested in the basics to get started, it was time to bring in someone to make his dream a reality, and a lot faster than he could do on his own.

Shawn knew exactly what his website needed to do.

So that’s what we did!

We combined the least amount of tech to create an online homebase that will expand as his business grows, saving him lots of time and money from upgrading and changing platforms.

What we did in Shawn’s business

We gave Shawn back his time and brought his vision to life.

Refreshing his brand allowed us to create a simple, clean, professional and functional homebase that included an inspiring website with podcast, membership and ecommerce shop.

New online homebase that will grow with him


Beautifully designed goal setting and daily planner based on Denise’s Path to Leadership framework.

:: Full VIP Design Day


Creating a podcast home and template for members and non-members.

:: Half VIP Design Day


Integrated tech for an in-house membership site with three tiers.

:: Full VIP Design Day


Combining the membership and individual products for a seemless customer experience.

:: Full VIP Design Day

With a professional website and homebase Shawn continues to expand the weight loss conversaion beyond just calories on his podcast and in his membership.

Shawn is now ready to take his business to the next level and help transform people’s lives.

What Shawn says about his new website

Thank you for your patience. Looks good… I like the changes. Thank you 🙏 Everything looks really good.
Shawn Strickland

Certified Health and Wellness Coach, Calorie Conundrum

Frequently Asked Questions

Can I skip the VIP Fresh Session?

I don't recommend it, although we can work together on your design project without a Fresh Session. Book a Discovery Call to chat about your needs.

A Fresh Session ensures that you invest in the right design projects to support your goals, unique strengths and skills. Strategy and designing a personalised plan to reach your goals is my thing. It'll save you loads of time and handfuls of money.

Remember, if we work together 50% of the price of the Fresh Session comes off your first VIP Design day booking when you book a minimum of two days within 30 days of your Fresh Session, so it's worth investing a small amount of money to save you even more valuable time and money.

What can we do in day?

1 VIP Design Day we could accomplish one of these projects :

  • New or refreshed logo design with icons, elements and brand board : split over two half days
  • Custom planner, workbook, journal or eBook
  • Website : 3-4 pages (privacy + terms included, not counted) with WordPress + Divi
  • Long form sales page on your WordPress website or Teachable page
  • Update your branding on your website, membership, course or coaching portal (Teachable, MemberVault, WordPress or Coach Accountable) and marketing assets
  • Success Path and Stages Pages for memberships, courses and coaching programs : up to 5 stages
  • Checklist of todo items of design, website and marketing assets

2+ VIP Design Days we could accomplished one of these projects :

  • Full Brand Kit with Brand Blueprint and marketing templates : including a new or existing logo and brand style guide
  • Custom deluxe planner, workbook, cookbook or journal
  • Website : 5-8 pages (privacy + terms included, not counted) with WordPress + Divi
  • Set up a simple membership, course or coaching portal on Teachable, MemberVault or WordPress
  • Add on to your existing WordPress website a simple shop, membership or course portal
  • Sales Funnel integration with Woocommerce Shop, MemberVault and Active Campaign, ConvertKit or Mail Chimp email service including automated email sequences

You need to have your brand kit including photos, colours, fonts, logos and elements to be ready for a VIP Design Day project.

What's the difference between a Brand Board and a Brand Kit?

Great question, a Brand Board is the foundation of your branding. It includes logo, colour palette and font pairing. 

A Brand Kit includes everything else listed above to spring clean your brand and save valuable time with your marketing.

How can you get these things done so fast? What are we missing out on?

I dedicate more than your actual day or days in prepping for your project. It all comes together on "the day" because of my skills and experience.

With over 25 years experience working on small and large design projects with small business owners and educational institutions to government agencies, I know what we need and how to do it in a way that dramatically cuts down the waiting, review and feedback time. You'll be missing out on delays, frustration, late nights and extra stress ... you're welcome 😉

Who don't you work with?

I work with established creative entrepreneurs, coaches, educators and small buiness owners who work with clients or sell digital products (not physical products, manufacturing or start ups), at the very least those who've worked with a handful of clients or are selling at least one digital product already.

Where are you located? What if I'm not nearby?

I'm based in Brisbane, Australia and I work with business all over the world virtually. So no worries!

How do I get started?

First book a Connect Call with me so I can make sure I can help you reach your goals. If we're a good fit, you'll be invited to book a VIP Fresh Session with me.

After the session you'll receive a strategic plan with a strategic plan on how I can support you to achieve your goals. It will include the details for how we'll work together. There is no obligation for us to work together.

Should we work together you'll receive access to your Private Portal and we collect the information we need to get things done.

How is coaching different?

Coaching is a relationship of equals. It's the process of working together to  help people achieve ther work and life goals. It's a supportive and encouraging process that utilises your knowledge and strengths, as you are the expert of your life.

I draw information from you and you draw inspiration from me as we explore opportunities to achieve your goals and more effective ways to resolve challenges.

Life coaching isn't therapy or counselling. We focus on where you are now and where you want to be. It's focused on your future and potential.

With life coaching we're trained to help you get unstuck and move forward with what you want in your work and life.

What happens in a coaching session?

In the the first session we clarify where you are and where you want to go, unpack your unique strengths and skills so that we create a plan that's unqiue and custom for for YOU and your business!

In the following sessions we build on the previous sessions. We track your progress and navigate the journey to success together using the five steps of my unique FUSElife Freedom Framework :

  • Fresh : clarify the path to your goals
  • Auto : make it easier to take action
  • Flow : make consistent forward progress
  • Ease : simplify what you do + how you do it
  • Grow : create a feedback loop of success

The process helps you take consistent action, become more future and outcome focused, and gives you new tools and techniques to overcome challenges that you may need to overcome.

What is coaching?

Coaching is simply working with someone who helps you get clarity about what you want in your work and life and uncover beliefs and values that can be holding youback or keeping you stuck.

It's future focused, so you don't need to dig into your childhood or your past as you would with counselling.

A qualified life coach is skilled to challenge, motivate, encourage and support you as you achieve your goals. They help you discover hidden abilities and creative ways to achieve your goals.

I offer two coaching options :

  • 1:1 calls over the phone or on Zoom - an in person session
  • flexible voice coaching done through a phone app - real time support Monday to Friday
Where are coaching session held?

Thanks to technology we can hold coaching sessions not only in person, but in the comfort of your own home over the phone or on Zoom.

What's important is that you're in a space that's comfortable and away from disruptions.

How long are coaching sessions?

The first session is typically between 60-90 minutes as we are exploring where you are and getting clear about where you want to go.

The following sessions are typically between 30-60 minutes.

Sessions start out weekly and can move to fortnightly or monthly depending upon your needs.

What if I want to try coaching out first?

Absolutely, I totally get wanting to try it out as it's a pretty amazing experience.

First book a Free Call with me so I can make sure we're a good fit. If so, you'll be invited to book a Fast Action session.

The Fast Action Session is a 1:1 single coaching session. Ideal if you want clarity or a strategy to solve a challenge or decide what's next.

Should we work together you'll receive access to your Private Portal with details to book your first session and if included, make a regualar schedule that suits your needs.

Still got questions ... let's chat!

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